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The web page littleyellowbox.com.au states the following, "Why have The Little Yellow Box play a message to your callers when you put them on hold? If you put 5 callers on hold 8 hours a day, 5 days a week, 52 weeks a year you have more than." I viewed that the website said " 10,000 opportunities every year to advertise to both current and prospective customers." They also said " Cross sell to every potential customer who is on hold and be sure they are hearing the. Give your telephone callers professional marketing messages every time you put them on hold. The Little Yellow Box ensures your customers." The meta header had little yellow box as the first search term. This keyword is followed by recorded messages, marketing phone, and promotion which isn't as important as little yellow box. The other words they used was free hold music. free on hold music is included but could not be seen by search crawlers.